In the often-crowded central market in the heart of Arusha, Baraka Mponda arranges his fresh vegetables ready for the buyers. He knows very well the stiff competition he faces amidst a market with over 1,900 registered and 1,200 unregistered vendors.
To set himself apart, Mr. Mponda realises that the quality of his goods has to meet the hygiene and food safety requirements that his customers expect. More and more consumers are becoming aware of what they are buying and demand quality safe produce.